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When they came to me, Infinite Sum’s branding was a bit monochromatic and a bit dated—the type, the color and the overall look and feel of it. This is an international, multi-cultural company, performing a service that is critical in this age of overseas development and the concern regarding overseas worker abuse. They needed a colorful logo, reflecting their diversity and positive goals and objectives, and a modern design and typeface to reflect their modern mission statement. I worked closely with the CEO on this company’s branding and was solely responsible for the resulting logos, colors, and fonts on this project.